Scientific Advertising

In his classic Scientific Advertising manual, Claude Hopkins lays the foundations for successful Direct Response Marketing. Hopkins was a master at testing headlines for the best response.

He developed the test marketing of ad campaigns doing small, controlled tests with a limited budget to make sure a campaign worked before spending large sums of money.

Hopkins was a master (and major proponent) of writing, clear, simple copy that anyone could read. He feared that too-clever copywriting would detract from the only function of advertising - selling!

Scientific Advertising forms the basis for most advertising and Marketing courses available today...both online and offline.

So settle down, read and learn. Then read it again. Many of the techniques and ideas Hopkins puts forward can easily be missed the first time round. Take the time to make notes and digest what is being explained...and then reap the rewards with cheaper but devastatingly effective SCIENTIFIC advertising!

How Advertising Laws are Established